Today, sunglasses have taken that place and, today, hats are only worn by very few men. Seems kind of shady.100 years ago, a man would own at least a few hats.
(Hers? Likely Oliver Goldsmith look-alikes.) Wayfarers are still widely imitated, their geometry copied by labels like Marc Jacobs and Forever 21. Even people who weren't wearing Wayfarers often are remembered as if they were, like Audrey Hepburn in Breakfast at Tiffany's. And the people seen in them? Everyone from Muhammad Ali to Marilyn Monroe. Though the new green glass lenses were just as high tech-blocking 85 percent of sunlight without noticeable color distortion-these were among ray ban glasses the first sunglasses made for both seeing and being seen. The UAE authorities recently busted a Chinese optics company with around 143,700 fake pairs of shades. But that doesn't exactly scare anyone off. And homages don't count - the dude on the beach huckin' "the real deal" is only risking it all if it says "Ray-Ban" on it. Getting caught selling counterfeit Ray-Bans is a Class B felony.Just a friendly FYI. Oh, and he boosted sales another 15 percent with Rain Man.
Three years later, he swapped the Wayfarers for Aviators, played some sweaty volleyball, rode his motorcycle, took a shower at a girl's house, and casually gave Ray-Ban a 40 percent sales increase by taking it back to its fighter plane roots. In 1983, Tom Cruise traded pants for Wayfarers in Risky Business and re-boosted Ray-Ban sales around 50 percent.
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